This Work Exists Because I Needed It

I spent years successful on paper but emotionally shut down.

This is my story.
Clients include leaders at

I’m Jack Bunce

(AKA “Wholesome Guide”)
I help hard-working men transform their emotional world, embody healthy masculinity, and be better partners so they can live happier, more fulfilling lives.
Jack Bunce aka Wholesome Guide
Trained Breathwork & Men’s Coach

My story

I was your typical all star. High performance athlete turned successful entrepreneur...

2017
Canadian Varsity

Rowing Champion
2020
Business School
Graduate
2022
Yogi & Psychedelic

Startup Founder

The Day It All Came Crashing Down

I had just been fired from my corporate job.

Life felt stressful & lonely.
My relationships never lasted.
I was ashamed, easily reactive, and scared.

One night, I was partying & taking drugs. And my mind went haywire. I was afraid I was going crazy. Soon after that, I was diagnosed with OCD and PTSD...

This was the start of a massive healing journey.

My Story

Growing up, I had a “normal childhood” – except for the fact that my best friend’s mom died when we were kids.

My best friend and his father bullied me and exposed me to horrible and disturbing ideas, and I often felt deeply unsafe in their house. This left me with many imprints of fear and un-safety that caused me to give up my needs in order to feel safe...

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Wholesome Guide Sitting in A Forest in Meditation

Philosophy & Approach

My work is primarily focused on emotions. 
This may sound basic – what do my emotions have to do with my work and relationships?

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Philosophy

The reality is, your emotions have everything to do with who you are in relationship to the world. Your experience of reality is a direct consequence of your emotions, and many of us are still living old emotional programs that developed starting in infancy.

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Approach

Through my methods, you’ll learn how to repair inner wounds, process and regulate your emotions, and walk through the world with a new set of ‘emotional imprints’. This work will improve all areas of your life, starting with how you feel.

Why Specifically For Men?

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Men Have Been Taught Emotions Are Weakness

Most men's friendships are built on shared activity or humor—not emotional depth. You likely have very few people you can actually tell the truth to.

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Men Often Don't Have Spaces to Be Vulnerable

Most men's friendships are built on shared activity or humor—not emotional depth. You likely have very few people you can actually tell the truth to.

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Male Socialization Creates Particular Trauma Patterns

Most men's friendships are built on shared activity or humor—not emotional depth. You likely have very few people you can actually tell the truth to.

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Because I’ve Been In Your Shoes In My Own Life.

Most men's friendships are built on shared activity or humor—not emotional depth. You likely have very few people you can actually tell the truth to.

Men have specific wounds and specific blocks that require specific approaches. One’s that I’ve worked through myself.

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My Credentials

Breathwave LogoHarvard Division of Continuing Education LogoiamHeart Logo
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Working with Jack has improved my confidence and overall wellbeing an incredible amount and I can't recommended him highly enough. He has provided me with a number of new techniques and exercises that I practice on a regular basis to regulate my nervous system that I have found to be incredibly effective.

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Zach
Toronto
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Working with Jack for 12 individual sessions has been a deeply transformative journey. He helped me understand and begin to heal my “mother wound”, something I didn’t even realize was affecting many areas of my life, especially relationships. Jack had an important role in holding space for me and making me feel safe, seen, and understood in a non judgmental way, which was fundamental to my healing.

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Valerio
Italy
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This retreat was exceptional—safe, collaborative, and incredibly powerful. Jack’s kindness and ability to guide us through deep emotional work allowed me to explore the roots of my wounds and start breaking free from old patterns. The breathwork session was profoundly moving and one of the most impactful experiences I’ve ever had.

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Rob
England
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After a year of us barely even kissing, we're suddenly having sex all the time. She tells me she feels so safe with me, and she can't keep her hands off me. She even called me 'A Walking Aphrodesiac' last night. Thank you, Jack.

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Tom
Maine
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In situations where i previously wasn't doing a good job of taking control ie. a moment of overwhelm, self-sabotage - I didn't have the tools to stop those interactions. Now, that's completely changed.

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Mike Moll
Thailand
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I am truly grateful for my sessions and connection with Jack. Throughout our time together, Jack provided a sense of safety and openness that helped me feel seen, helped me feel like my voice matters, and helped me feel through all of my inner world, even the seemingly scary parts, through the lens of compassion, honesty, and curiosity.

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Noah
California
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I had an amazing experience with this service! The team was incredibly helpful and attentive to my needs. They went above and beyond to ensure I was satisfied with the final product. I highly recommend them to anyone looking for quality service!

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Metash
Australia
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I cannot express enough how positive my experience was with Jack during a turbulent time in my life. Jack listened attentively and guided me through profound, and, at times, emotional breathwork journeys, offering insights that encouraged further reflection on aspects of my experiences. Frankly, it was a beautiful and transformative experience that continues to resonate with me.

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Josh
New York City
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My experience with Jack has been exceptional and I have made progress I’m confident I couldn’t have made on my own. I came to Jack after a challenging experience that left me in shambles. I was uncomfortable in my body and unsure of myself and my experience. Jack seemed to understand from the beginning. Over the course of several sessions I connected with my body in ways I never had previously. And the challenging dissociation I was feeling in my body no longer grabbed hold of me. I’m starting to feel whole again.

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Mike
Washington
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My soul feels safer and grounded after our session. I now feel able to meet my anxiety with love and self-compassion.

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Johnny
Toronto
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I wholeheartedly recommend breath work guided by Jack for anyone seeking to shift their energy, release old narratives and tap into their deeper wisdom to propel their life forward.

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Michael
Yukon
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Working with Jack has been life changing. I went back to the moment I stopped breathing in 1995. In that moment I went from panic mode to survival mode. The traumatic sensory experience I stored inside of a mental file cabinet for 28 years. It is erased - I am free now.

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John Hanning
New York City
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After having sessions with Jack l was able to work through my childhood trauma issues. I feel like I now walk lighter upon the earth. My aggression has all but ceased. Jack's gentle noninvasive techniques are easy to work with and get results.

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Benjamin
Australia
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You have a gift Jack. Throughout our sessions I’ve felt able to truly be myself without judgement without fear because of your ability to create a space that feels extremely safe. In this crazy world that’s rare. I appreciate you. Thank you.

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Dave
Florida
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Working with Jack has really helped me connect to myself more deeply. His techniques, direction, & openness during retreats/online men’s group meetings is empowering & inspirational. I highly recommend working with Jack if you are wanting to feel more depth in your life.

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Darrin
Michigan
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The amount of growth I've had just in the last year is not only a first, but also leaps and bounds from where I was for my whole life prior to all of this personal growth work..so I'm forever grateful for our group and the support I've gotten so far that has helped coax me out of my shell so to speak lol. I'm looking forward to an amazing 2026! Much love brother, see you next week!🙏

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Joe
Nova Scotia
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The retreat was great! It was transformative for me and it gave me some important new perspectives. The structure of the retreat was great, your knowladge and guidance was amazing. I felt suported and safe in a new way and I fell that this atmosphere allowed me to learn new things about myself and get new perspectives.

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Filip
Portugal
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Working with Jack on my inner child has led me to be less reactive, more emotionally present, and helped me stand in my truth and healthy masculinity. I highly recommend this work to any man.

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John
Nova Scotia
100+

1-1 CLIENTS
COACHED

500+

COURSE
PARTICIPANTS

100K+

SOCIAL MEDIA
FOLLOWERS

50M+

SOCIAL MEDIA
VIEWS

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